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Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you. Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex. Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!
Episodes

3 hours ago
3 hours ago
Your gut health impacts everything. You need to understand insights to take good care of it. This week’s guest is Dr. Aisha Pandor, Co-Founder & CEO of Pandora Health, a health tech company leveraging AI and gut microbiome intelligence to help women manage chronic health conditions. Hear how the gut-driven, AI-powered platform works, a sneak peek at the user journey, the role of AI in personalizing wellness plans, how they’re keeping a patient-centric approach, as well as her advice for fellow aspiring entrepreneurs. Tune in to this episode to improve gut health for women!
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Wednesday Apr 09, 2025
The Reimbursement Disparity in Healthcare with Dr. Jocelyn Fitzgerald
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
There’s a notable gender gap with glaring disparity in reimbursement when it comes to urologic care for women and gynecologic care. Why are urologists being reimbursed at higher rates than urogynecologists for the same procedures? This week’s guest has observed and analyzed such disparities throughout her medical career - and now has the research to back it up. Dr. Jocelyn Fitzgerald is a UroGynecologist and Pelvic Reconstructive Surgeon at University of Pittsburgh Medical Center (UPMC). Hear how RVUs (Relative Value Units) work, the significant reimbursement gaps that exist, and the prevalence of burnout in OB/GYN professionals. Contemplate the calls to action proposed by Dr. Fitzgerald. Dive into some clinical juggernauts in the space including incontinence and urinary tract infections (UTIs). Tune in to this episode to squash the reimbursement gap!
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Dr. Jocelyn Fitzgerald at UPMC
Dr. Jocelyn Fitzgerald LinkedIn
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Wednesday Mar 26, 2025
Reframing Fertility & Family Planning with Jessica Bell van der Wal of Frame
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
The fertility journey is challenging for many. This week’s guest is reframing the whole process. Jessica Bell van der Wal is the Co-Founder & CEO of Frame, the all-in-one fertility support system providing virtual care, fertility coaching, and concierge support. Hear the moment she realized the need for better care during the family planning process, how her collaborative care platform works, the types of providers she partners with, and how her company is addressing provider burnout. And, she divides roles & responsibilities with her Co-Founder husband to boot. Tune in to this episode to support patients at every stage of the family building journey!
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Wednesday Mar 12, 2025
Testing for STIs at Home with Siew-Veena Sahi of Testmate Health
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Getting tested for STIs (Sexually Transmitted Infections) can be scary. This week’s guest is here to change that. Siew-Veena Sahi is the Co-Founder & CEO of Testmate Health, an early stage healthcare startup focused on low cost, high-quality, and accurate at-home self-testing. Hear the challenges with modern STI testing, how she decided on urine test kits, the value of at-home testing, how the development stage is going, and what’s next for Testmate Health. Tune in to this episode to make STI testing quick & accurate!
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Thursday Feb 27, 2025
Unlocking Precision Medicine for Women with Priyanka Jain of Evvy
Thursday Feb 27, 2025
Thursday Feb 27, 2025
There hasn’t been much data collected on the vaginal microbiome - until now. Priyanka Jain is the Co-Founder & CEO of Evvy, which she started to unlock precision medicine for women by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. Hear the importance of the vaginal microbiome, how Evvy’s vaginal microbiome test works, their business model & revenue streams, how Evvy is bridging the gender gap in medical research & data, and her aspirations to become the leading women’s health database. Tune in to this episode to unlock precision medicine for women!
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Wednesday Feb 05, 2025
Preventing Unintended Pregnancies with Lisa Beattie Frelinghuysen of ClutchKit
Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
The US has the highest rate of unintended pregnancies of all industrialized nations. Nearly half of all pregnancies in the US are unintended. That’s why Lisa Beattie Frelinghuysen co-founded ClutchKit, giving young adults the tools to prevent unintended pregnancies. Every ClutchKit includes condoms, a morning after pill, and pregnancy tests. Hear what went into developing ClutchKit, common misconceptions about contraception & the morning after pill, who can benefit most from ClutchKit, how the cost structure works for ClutchKit, and what the future of ClutchKit will look like. Tune in to this episode to prevent unintended pregnancies!
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Wednesday Jan 22, 2025
Supporting Women’s Health Careers with Jodi Neuhauser of In Women’s Health
Wednesday Jan 22, 2025
Wednesday Jan 22, 2025
It should be easier to build a career in women’s health. That’s the mission of Jodi Neuhauser, Founder & CEO of In Women’s Health and serial entrepreneur in the women’s health space. In Women’s Health is the largest education platform and community for women's health careers. Hear Jodi’s fertility journey, how she started Ovaterra, how to transition into a women’s health career, the potential for AI (Artificial Intelligence) to help with women’s health, and her motivation in starting the Women’s Health PAC. Tune in to this episode to support professionals transitioning into women’s health!
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Wednesday Dec 25, 2024
Wednesday Dec 25, 2024
Looking for a place where nothing is TMI? You’re in good hands. That’s the mantra of Winx Health, co-founded by Jamie Norwood & Cynthia Plotch. Winx Health is your sexual & vaginal health hub for easy-to-use tests, treatments, and more. Hear the pivotal moments that inspired the company and how the team evolved to add more offerings, including its most innovative products that test for UTI, pregnancy, and more. Jamie & Cynthia share how they’ve responded to the massive legal & policy changes in women’s health and the collaborative nature of women’s health companies. Tune in to this episode to move women’s health forward!
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Wednesday Dec 11, 2024
Focusing On Ovarian Health with Piraye Beim of Celmatix
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Knowledge is power - and that knowledge applies to the ovaries. The more we know about our ovaries, the more prepared we are to ensure they are healthy, plus treat anything that needs attention. Piraye Beim is the Founder & CEO of Celmatix, a preclinical-stage women’s health biotech focused uniquely on ovarian biology. Hear how we can use science to improve healthcare, how our ovaries are central command, how we can make sure we have optimally-functioning ovaries, what will happen with the data Celmatix collects, and their go-to-market strategy. Tune in to this episode to support ovarian health!
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Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
Finally - clothing made specifically for hot flashes and night sweats. Tehani Renganathan is the Chief of Strategy, Marketing and New Ventures for femography and its B2C brand, Become. Hear how Become is making a name for itself when it comes to menopause clothing, how the tech-enabled clothing works, what materials are included, how customers have reacted to the fabric, and how the brand is addressing the different stages of a hot flash. Tune in to this episode to make hot flashes and night sweats cooler!
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