Dame Products Closes the Pleasure Gap for Women

If only 4% of women report internal penetration as their most reliable route to climax, then why has the vibrator industry been built around products shaped like penises? The reasons are clear, as you’ll discover in this episode of the Busine$$ of the V. Women’s sexual pleasure is finally moving into the mainstream and Alex Fine, co-founder of Dame Products, explains why.

Designed by and for women, Dame Products has taken vibrators into a new realm – one that encourages open conversation about sexuality. Alex explains the process by which she and her team at Dame put together their products, paying close attention to details such as shape, colors, safe materials and the experience itself. In an industry historically dominated by men, Dame’s products are all about listening to women. The result? Women’s sex toys are now readily available on the shelves of retail outlets like Urban Outfitters and Nordstrom’s.

Some 70% of women do not orgasm from penetration, but a curtain of silence persists. Where ads for erectile dysfunction products appear regularly on primetime TV, products to support women’s sexual health are siloed or snubbed. After being denied billboard space by the NY public transportation authority, Alex has taken the issue head-on with a lawsuit she believes will expose and demonstrate this double standard once and for all.

The stigma around women’s health and sexual well-being won’t disappear until the shame is lifted. Don’t miss this lively conversation about everything from the economic impact of pandemic on the vibrator business (excellent!) to the colorful way in which a six-year-old Alex was first introduced to human sexuality (healthy and judgment-free!).

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