These Patented Undies Let More People Say Yes to Oral Sex

Many of the most impactful products in the sextech space have grown up in direct response to an unmet need. As we learn on this episode of Busine$$ of the V, Melanie Cristol brainstormed her unique patented underwear technology because she wanted to enable more people to say “yes” to oral sex. You’ll learn how and why the CEO & Founder of Lorals stepped out of a successful partner-track legal career in order to launch an international venture that promotes not only more oral sex but more orgasms, sensual fun and exploration of all kinds.

 

This episode also features big news: While Lorals has been growing exponentially based on the comfort and utility of its underwear alone, a whole new horizon will be opening up as the result of impending FDA approval. In addition to encouraging great sex, Lorals will also at last be able to promote safer sex. Rigorous design and testing make this product (which is available in a range of styles and sizes) a highly effective barrier to STIs and invitation to increased intimacy. You’ll be fascinated to hear about Melanie’s journey, her experiences securing federal approval and lessons learned about the world of venture capital.

 

So say hello to a smart, sexy, innovative product in a fast-growing niche market – and say goodbye to the old dental dam solution. With women three times more likely to orgasm through oral sex as compared with intercourse, the target market is clearly there! Click here to learn more about Lorals and check out their blog, Lorotica.

 

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About Melanie Cristol

Melanie Cristol is the Founder & CEO of Lorals, the new standard for oral sexual wellness. As inventor and CEO of Lorals, Melanie holds four patents, has been nominated by XBIZ as Entrepreneur of the Year and has been featured in the NYTimes, Fast Company, and Cosmopolitan. Melanie has also been a featured speaker at SXSW, Lesbians Who Tech, the Brooklyn Sex Expo, and at colleges and universities across the country. Prior to creating Lorals, Melanie studied Sociology at Columbia University and received her JD from Columbia Law School. She worked as a healthcare and consumer products attorney and was part of the legal team that secured gay marriage rights for the western United States. Melanie also fought for LGBTQ rights in California and Ohio as a field organizer with the National LGBTQ Task Force.