This Device Disrupts Hot Flashes For Women in Menopause

Could it be that menopause is finally getting its day in the sun? On this episode of the Busine$$ of the V, Dr. Dweck and Rachel showcase the latest example of a femtech product addressing a massive, never-ending, recession-proof market opportunity. Liz Gazda, CEO of Embr Labs, is introducing us to a therapeutic device that disrupts hot flashes at the touch of a button. It’s a welcome solution for menopausal women, who spend an average $2,000 per year on various treatments to ease persistent symptoms.

 

This conversation underscores the significant loss of productivity associated with women suffering chronic menopausal issues. At what should be the peak of their careers, many are sidelined by a pain cycle with very real social and economic repercussions. The Embr Wave, however, offers a non-invasive alternative that has been a game changer already for more than 100,000 customers in 170 countries.

 

Liz explains how the thermo-receptor technology was developed, why it differs from other wearable devices and whether we can expect to see its price point come down in the future. We also learn about the specific process through which the Embr Wave disrupts hot flashes by sending a burst of cold through neural pathways uniquely designed to block pain. It essentially breaks the cycles of anxiety and cortisol spiking that compromise sleep and otherwise slow women down.

 

About 70% of women struggle an average of 7.4 years with untreated menopausal symptoms. It’s a huge, huge market with voracious demand, no expiration date and outsized buying power. With Liz at the helm, Embr Labs is going to be one of the femtech innovators to watch in the years ahead!

 

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