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Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you. Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex. Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!
Episodes
Thursday Jan 20, 2022
Thursday Jan 20, 2022
This episode of Busine$$ of the V features a game-changing new FemTech response to urinary incontinence, a very common and largely unseen condition often linked to pregnancy, childbirth and menopause. As Dr. Dweck knows from her own practice, Kegel exercises can be very effective in restoring pelvic floor muscle strength, but many busy women aren’t able to make the commitment of time and intention required. That’s where Elitone comes in. It’s the brainchild of Gloria Kolb, CEO at Elidah, Inc., who dug into the research after herself experiencing the physiological impacts of delivering three large babies.
Elitone offers women a quick, pain-free treatment modality that has been shown to reduce urinary incontinence in 95% of users – for some in as little as four weeks. Using a comfortable gel pad no bigger than a panty liner, the device uses gentle, low-frequency pulses to tone pelvic floor muscles. The best part? Set the remote control timer and, hands-free, go about your day while the Elitone invisibly does its work.
It may be little discussed, but about a third of all women’s quality of life is compromised by either urge or stress urinary incontinence – often but not always as the result of childbirth. Many factors can contribute to this problem. Although there are some lifestyle modifications that can help in a limited way, sufferers still deal constantly with low-level stress over availability of bathroom facilities, odor and curtailed activities. Elitone, which is available direct or at CVS.com, is all about giving women a route back to their most vibrant, worry-free selves.
Learn how Gloria has navigated research, development, fundraising, FDA approvals and Covid impacts on the marketplace. Elitone now also offers a new tracking app for your mobile device. Click here to watch videos testimonials and demonstrations.
Click here to subscribe or listen to previous episodes of the Busine$$ of the V podcast with Rachel Braun Scherl and Dr. Alyssa Dweck.
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