This is How the Dripstick Went Viral

This episode of Busine$$ of the V features Frances Tang, the forward-thinking founder of Awkward Essentials, a startup devoted to taking the taboo out of post-sex cleanup. It might not be the easiest of entrepreneurial concepts to sell, but with her flair for social media and creative pitching, Frances has turned an intimate personal care challenge into a viable and thriving niche enterprise.

 

Individually packaged and easy to use, the company’s flagship product, the Dripstick, is a super absorbent sponge that makes quick work of cleaning up fluids after sex. With her down-to-earth approach and candid language, Frances has garnered attention not only from investors and the media but also was named a Fast Company’s World Changing Ideas finalist in 2020. Her mission is to normalize and address awkward bodily realities – which she does with a good dose of humor and an eye for products that serve practical needs.

 

You’ll learn about how Awkward Essentials came into being, why it’s important to be fearless in soliciting help and where this innovative “crotch care” company is headed as it develops new products along with new marketing vocabulary to go with them. If you’ve ever had an entrepreneurial idea, this episode will give you a front-row view of Frances’ journey – from her initial thought to incubating a concept to developing a viable business proposition to plans for an emerging suite of “weird” products you’ll wonder how you once did without.

 

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