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Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V.
If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.
Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.
Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!
Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V.
If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.
Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.
Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!
Episodes

Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
Millions of women struggle with post-sex infections, odor, and dripping because of vaginal pH imbalance. What if that could all change in 60 seconds with a vaginal health product? That’s the idea behind LiviWell, led by Co-Founder & Chief Medical Officer, Dr. Michael Ingber, and CEO, Dawn Halkuff. Hear the hot tub conversation that sparked the concept for LiviWell and what causes bacterial vaginosis (BV). Understand how the product works like a tampon to absorb post-sex semen, what the company is doing to educate both consumers & healthcare providers, as well as what the company’s clinical trial data says about LiviWell’s impact on sexual experiences & anxiety. Tune in to this episode to improve your post-sex vaginal health.
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Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
When physicians thrive, patients do too. That’s the idea that drives Anna Lohrfink & Nadia Van der Heyden of Monarch. Monarch is redefining the future of women’s healthcare by empowering physicians to build thriving membership-based practices that deliver exceptional, personalized care. Hear the systemic issues in the women’s healthcare industry and learn about their business model focused on value-based care as well as the barriers that physicians often face in women’s healthcare. Monarch has a unique business model, which they plan to expand nationwide. Tune in to this episode to create a new standard for women’s healthcare!
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Wednesday Jul 09, 2025
Virtual-First Specialized Healthcare with Maddie Livingston of Thirty Madison
Wednesday Jul 09, 2025
Wednesday Jul 09, 2025
Imagine a world where everyone had access to the healthcare solutions they need, the support they want, and an experience that leaves them feeling truly taken care of. That’s what this week’s guest, Maddie Livingston, is building as the Head of Business Development & Commercial Strategy for Thirty Madison. The company is a family of specialized healthcare brands creating exceptional clinical outcomes for a range of health concerns and patient needs, including brands such as Nurx, Cove, and Keeps. Learn about Thirty Madison’s unique care delivery model, how they grew to their impressive scale, their virtual migraine clinic, the structure of their care team, and why there are growing access challenges for weight management & GLP-1 medications. Tune in to this episode to support a lifetime of exceptional health outcomes!
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AMA aka American Medical Association

Wednesday May 21, 2025
Earth-Friendly Period Care with Katie Diasti of Viv
Wednesday May 21, 2025
Wednesday May 21, 2025
The way the world approaches period care needs an overhaul. Each traditional pad takes roughly 800 years to break down, a startling fact that motivated this week’s guest, Katie Diasti, into action. She’s the Founder & CEO of Viv, an earth-friendly period care brand. Hear Katie’s perspective on the market gap for eco-friendly, aesthetically pleasing period care products, plus the environmental and health issues with conventional period products. She tackles the rising popularity of menstrual cups, the challenges of fundraising, and how she’s managing increasing production costs. Tune in to this episode to learn more about period care options!
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Wednesday May 07, 2025
Pain Management via Vibration with Soum Rakshit of MV.Health & MysteryVibe
Wednesday May 07, 2025
Wednesday May 07, 2025
Did you know Uro-Gyn issues can be improved with targeted vibrations? That’s the genius of this week’s guest, Soum Rakshit. He’s the Co-Founder & CEO of MV.Health & MysteryVibe. Hear how to develop products in the healthcare space, the science behind targeted vibration, the dynamic designs of the products, their surprising customers, and how to find a unique positioning for your product. Tune in to this episode to unleash the power of targeted vibration!
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Wednesday Apr 23, 2025
Gut-Driven, AI-Powered Health with Dr. Aisha Pandor of Pandora Health
Wednesday Apr 23, 2025
Wednesday Apr 23, 2025
Your gut health impacts everything. You need to understand insights to take good care of it. This week’s guest is Dr. Aisha Pandor, Co-Founder & CEO of Pandora Health, a health tech company leveraging AI and gut microbiome intelligence to help women manage chronic health conditions. Hear how the gut-driven, AI-powered platform works, a sneak peek at the user journey, the role of AI in personalizing wellness plans, how they’re keeping a patient-centric approach, as well as her advice for fellow aspiring entrepreneurs. Tune in to this episode to improve gut health for women!
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Wednesday Apr 09, 2025
The Reimbursement Disparity in Healthcare with Dr. Jocelyn Fitzgerald
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
There’s a notable gender gap with glaring disparity in reimbursement when it comes to urologic care for women and gynecologic care. Why are urologists being reimbursed at higher rates than urogynecologists for the same procedures? This week’s guest has observed and analyzed such disparities throughout her medical career - and now has the research to back it up. Dr. Jocelyn Fitzgerald is a UroGynecologist and Pelvic Reconstructive Surgeon at University of Pittsburgh Medical Center (UPMC). Hear how RVUs (Relative Value Units) work, the significant reimbursement gaps that exist, and the prevalence of burnout in OB/GYN professionals. Contemplate the calls to action proposed by Dr. Fitzgerald. Dive into some clinical juggernauts in the space including incontinence and urinary tract infections (UTIs). Tune in to this episode to squash the reimbursement gap!
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Dr. Jocelyn Fitzgerald at UPMC
Dr. Jocelyn Fitzgerald LinkedIn
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Wednesday Mar 26, 2025
Reframing Fertility & Family Planning with Jessica Bell van der Wal of Frame
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
The fertility journey is challenging for many. This week’s guest is reframing the whole process. Jessica Bell van der Wal is the Co-Founder & CEO of Frame, the all-in-one fertility support system providing virtual care, fertility coaching, and concierge support. Hear the moment she realized the need for better care during the family planning process, how her collaborative care platform works, the types of providers she partners with, and how her company is addressing provider burnout. And, she divides roles & responsibilities with her Co-Founder husband to boot. Tune in to this episode to support patients at every stage of the family building journey!
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Wednesday Mar 12, 2025
Testing for STIs at Home with Siew-Veena Sahi of Testmate Health
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Getting tested for STIs (Sexually Transmitted Infections) can be scary. This week’s guest is here to change that. Siew-Veena Sahi is the Co-Founder & CEO of Testmate Health, an early stage healthcare startup focused on low cost, high-quality, and accurate at-home self-testing. Hear the challenges with modern STI testing, how she decided on urine test kits, the value of at-home testing, how the development stage is going, and what’s next for Testmate Health. Tune in to this episode to make STI testing quick & accurate!
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Thursday Feb 27, 2025
Unlocking Precision Medicine for Women with Priyanka Jain of Evvy
Thursday Feb 27, 2025
Thursday Feb 27, 2025
There hasn’t been much data collected on the vaginal microbiome - until now. Priyanka Jain is the Co-Founder & CEO of Evvy, which she started to unlock precision medicine for women by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. Hear the importance of the vaginal microbiome, how Evvy’s vaginal microbiome test works, their business model & revenue streams, how Evvy is bridging the gender gap in medical research & data, and her aspirations to become the leading women’s health database. Tune in to this episode to unlock precision medicine for women!
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