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Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V.
If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.
Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.
Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!
Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V.
If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.
Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.
Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!
Episodes

Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
If you started out creating a sexual wellness & intimacy product for men, could you do so for women too? That’s the progression of Jeff Abraham, CEO of Promescent and its parent company, Absorption Pharmaceuticals. The company uses science to solve common sexual dysfunction issues with which millions have struggled without an adequate solution - until now. Hear the early challenges in treating premature ejaculation, the discovery of potential treatments for vulvodynia, the gender imbalance in sexual health research & organizations, and how they’re addressing unmet needs in women’s sexual health. Tune in to this episode to improve sexual wellness & intimacy for both women AND men.
Learn more:
Absorption Pharmaceuticals - Promescent LinkedIn
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Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
Life shouldn’t stop when your period starts. That’s the motto of OhmBody and VP of Strategic Growth, Amy Gaston. OhmBody is redefining period care with wearable, hormone-free neurostimulation designed to support menstrual comfort, lighter & shorter periods, balanced moods, and overall well-being without side effects. Hear how Ohmbody provides hormone-free period relief, the device’s smart design & functionality, the impressive reduction in period blood from the clinical trials, why they’re focusing on keeping OhmBody available over-the-counter, and the future use cases for Ohmbody & period relief. Tune in to this episode to destigmatize menstrual health conversations.
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Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
Ever laughed, sneezed, or been playing sports and accidentally peed yourself a little? You’re not alone. Is there anything you can do about those bladder leaks & incontinence? That’s the premise behind Uresta, led by Co-Founder & CEO Lauren Barker. Hear the history of pessaries & what went into the development of Uresta, the impressive stats on bladder leak reduction from their clinical trials, how they keep the Uresta device comfortable & effective for your bladder and vagina, how they’re breaking the taboo around bladder leaks & bladder support, and the complementary incontinence products in the works from Uresta. Tune in to this episode to finally stop bladder leaks.
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Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
Millions of women struggle with post-sex infections, odor, and dripping because of vaginal pH imbalance. What if that could all change in 60 seconds with a vaginal health product? That’s the idea behind LiviWell, led by Co-Founder & Chief Medical Officer, Dr. Michael Ingber, and CEO, Dawn Halkuff. Hear the hot tub conversation that sparked the concept for LiviWell and what causes bacterial vaginosis (BV). Understand how the product works like a tampon to absorb post-sex semen, what the company is doing to educate both consumers & healthcare providers, as well as what the company’s clinical trial data says about LiviWell’s impact on sexual experiences & anxiety. Tune in to this episode to improve your post-sex vaginal health.
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Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
When physicians thrive, patients do too. That’s the idea that drives Anna Lohrfink & Nadia Van der Heyden of Monarch. Monarch is redefining the future of women’s healthcare by empowering physicians to build thriving membership-based practices that deliver exceptional, personalized care. Hear the systemic issues in the women’s healthcare industry and learn about their business model focused on value-based care as well as the barriers that physicians often face in women’s healthcare. Monarch has a unique business model, which they plan to expand nationwide. Tune in to this episode to create a new standard for women’s healthcare!
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Wednesday Jul 09, 2025
Virtual-First Specialized Healthcare with Maddie Livingston of Thirty Madison
Wednesday Jul 09, 2025
Wednesday Jul 09, 2025
Imagine a world where everyone had access to the healthcare solutions they need, the support they want, and an experience that leaves them feeling truly taken care of. That’s what this week’s guest, Maddie Livingston, is building as the Head of Business Development & Commercial Strategy for Thirty Madison. The company is a family of specialized healthcare brands creating exceptional clinical outcomes for a range of health concerns and patient needs, including brands such as Nurx, Cove, and Keeps. Learn about Thirty Madison’s unique care delivery model, how they grew to their impressive scale, their virtual migraine clinic, the structure of their care team, and why there are growing access challenges for weight management & GLP-1 medications. Tune in to this episode to support a lifetime of exceptional health outcomes!
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AMA aka American Medical Association

Wednesday May 21, 2025
Earth-Friendly Period Care with Katie Diasti of Viv
Wednesday May 21, 2025
Wednesday May 21, 2025
The way the world approaches period care needs an overhaul. Each traditional pad takes roughly 800 years to break down, a startling fact that motivated this week’s guest, Katie Diasti, into action. She’s the Founder & CEO of Viv, an earth-friendly period care brand. Hear Katie’s perspective on the market gap for eco-friendly, aesthetically pleasing period care products, plus the environmental and health issues with conventional period products. She tackles the rising popularity of menstrual cups, the challenges of fundraising, and how she’s managing increasing production costs. Tune in to this episode to learn more about period care options!
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Wednesday May 07, 2025
Pain Management via Vibration with Soum Rakshit of MV.Health & MysteryVibe
Wednesday May 07, 2025
Wednesday May 07, 2025
Did you know Uro-Gyn issues can be improved with targeted vibrations? That’s the genius of this week’s guest, Soum Rakshit. He’s the Co-Founder & CEO of MV.Health & MysteryVibe. Hear how to develop products in the healthcare space, the science behind targeted vibration, the dynamic designs of the products, their surprising customers, and how to find a unique positioning for your product. Tune in to this episode to unleash the power of targeted vibration!
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Wednesday Apr 23, 2025
Gut-Driven, AI-Powered Health with Dr. Aisha Pandor of Pandora Health
Wednesday Apr 23, 2025
Wednesday Apr 23, 2025
Your gut health impacts everything. You need to understand insights to take good care of it. This week’s guest is Dr. Aisha Pandor, Co-Founder & CEO of Pandora Health, a health tech company leveraging AI and gut microbiome intelligence to help women manage chronic health conditions. Hear how the gut-driven, AI-powered platform works, a sneak peek at the user journey, the role of AI in personalizing wellness plans, how they’re keeping a patient-centric approach, as well as her advice for fellow aspiring entrepreneurs. Tune in to this episode to improve gut health for women!
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Wednesday Apr 09, 2025
The Reimbursement Disparity in Healthcare with Dr. Jocelyn Fitzgerald
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
There’s a notable gender gap with glaring disparity in reimbursement when it comes to urologic care for women and gynecologic care. Why are urologists being reimbursed at higher rates than urogynecologists for the same procedures? This week’s guest has observed and analyzed such disparities throughout her medical career - and now has the research to back it up. Dr. Jocelyn Fitzgerald is a UroGynecologist and Pelvic Reconstructive Surgeon at University of Pittsburgh Medical Center (UPMC). Hear how RVUs (Relative Value Units) work, the significant reimbursement gaps that exist, and the prevalence of burnout in OB/GYN professionals. Contemplate the calls to action proposed by Dr. Fitzgerald. Dive into some clinical juggernauts in the space including incontinence and urinary tract infections (UTIs). Tune in to this episode to squash the reimbursement gap!
Learn more:
Dr. Jocelyn Fitzgerald at UPMC
Dr. Jocelyn Fitzgerald LinkedIn
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